Although I like my job it is to write technical things and serious supported statistical data are reliable etc.., Sometimes bored and tired as well. So this time I wanted to write that only light, but still no logical justification.
Economic indicators and good or bad it turns out not to be excavated from the statistical data for the primary needs such as energy and food, but also the need for tertiary goods such as lipstick and aspirin.
At the height of the crisis late last year in America, it turns out according to the New York Times there are businesses outstanding performance. Among them is a business whose sales rose lipstick to 40% in November and December of 2008. This is also corroborated by Leonard Lauder is chairman of Estee Lauder, that the economic crisis after the events of WTC 9 / 11 2001 - even lipstick sales soared.
Why what is the link between sales of lipstick and the economic crisis?, Apparently in the country where people love to look glamorous is - even in times of crisis-they still want to look fancy!. Yet they continue to thin out the bag, then objects that can be used to perform well which is still covered by their pockets? yes it was lipstick. With these lipsticks that cost from a few dollars, the country's women can still look lit up in a literal sense.
Other tertiary needs also jumped sharply is aspirin. Based on data from Wyeth is one of the producers famous headache remedy, aspirin sales in the U.S. increased 8% in the last quarter of 2008. Apparently sales of aspirin is the opposite direction to the country's stock price index. When stock prices fall, sales rise aspirin and vice versa.
So how does that relate to the world gold price?. When sales of lipstick soar, people amuse themselves they again suffered from the crisis. If you are no longer console ourselves with the lipstick, aspirin became the answer to suffering dizzy in his head.At that time a lot of people who fled to gold as a safe haven - an escape from their anxiety on other investments. Gold prices tend to rise at that time, see my analysis of other more serious than this slightly joking!.
From the data that seem trivial to the above, we actually can learn something of the importance of data. If the data is available, then the big problems can be detected and prevented, otherwise if the data are not available or available but not accurate, then big problems can arise from this data. Wa Allahu A'lam
